JOURNAL

The Journal

Sometimes there’s things we think you’d like to know about, and sometimes just things we want to talk about! It’s all here along with the latest updates from our social media channels. From time to time you’ll also see what the team have been getting up to here at MediaQuest.

More important than ‘tone of voice’ is tone of action

Action speak louder than words has never been truer in marketing than it is right now. As Marketers we all got very excited about ‘tone of voice’. We deliberated about what tone would truly represent the brand, could we be a little bit cheeky? After all, this was a new digital age and it made us all feel a bit younger. For a while.

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The Chris Moyles Breakfast Show returns!
The Chris Moyles Breakfast Show returns! Global is launching a brand new national station - Radio X. Chris Moyles, Vernon Kay, Johnny Vaughan and Ricky Wilson will join the new station which is available across the UK on digital radio platform D1. On Monday September 21st Chris Moyles will be back on the air with [...]
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Have You Got What it Takes to Rise Above The Rest!?
THE ENTREPRENEUR CHALLENGE from Countess Mountbatten Hospice Charity. This challenge runs from 1st October 2015 to 30th November 2015 and will see teams taking part to turn £50 into the largest amount of money they can through any legal form of business activity they can think of! There are various prize categories up for grabs [...]
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Top 10 Marketing Moments of 2013
Top 10 Marketing Moments of 2013 Royal-baby mania It was impossible to escape the hype that swept the nation in the lead-up to the birth of Prince George in July. Undaunted, The Guardian’s website gave it a shot, introducing a "Republican" mode option for those wanting a "Royal Baby-free" read. Nonetheless, brands including Marks & [...]
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A proud mother!
A proud mother! It's happened! That special day that I've been waiting for. For 7 years, 320 days, 8 hours and 42 minutes to be precise. On the school run this morning, my 8 year old daughter actually engaged with a radio advert. One minute she was gazing out the window at the sloppy wet road [...]
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Generation Y: what every marketer needs to know

Generation Y: what every marketer needs to know The emergence of Generation Y – defined as those born in early 1980s up to the early 2000s – presents marketers with many challenges. This market segment, also frequently called Millennials, spans a broad range of life-stages, from those just starting secondary school to those with spouses, […]

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Tweets Drive Buyers to Car Showrooms, Study Reveals.

Tweets Drive Buyers to Car Showrooms, Study Reveals. We were delighted to read this article on Brand Republic today which says that the more tweets that prospective car buyers see the higher the likelihood that they will walk into a car showroom or book a test drive, according to a new study. The study, from […]

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What is Facebook’s Graph Search?

What is Facebook’s Graph Search? It’s a struggle to keep up with all of Facebook’s huge updates, thanks to Mark Zuckerberg, things always seem to be changing. The introduction of a new search feature has got a lot of people very excited, and you’ll soon be able to see for yourself as Facebook’s “Graph Search” […]

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Can Pinterest help your Business?

Can Pinterest help your Business? Pinterest is one of the fastest growing social networking services, coming third in popularity behind the social media giants that are Facebook and Twitter, but it may not be the first thing that springs to mind when considering ways of marketing your business. Here are a few reasons you should […]

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WEDucation: Some DOs and DON’Ts of Email Marketing.

WEDucation: Some DOs and DON’Ts of Email Marketing. The overwhelming chances are that if you have an internet connection, you’re using email, with 98% of online adults actively using an email account. This means email is one of the most effective ways of communicating with your customers, but what should you know before you put […]

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Breaking down the fear of social media
Breaking down the fear of social media I saw this blog on the CIM website and it covered the main objections we hear from businesses who are yet to embrace social media. With social media becoming such an ingrained part of our lives, it continues to amaze me when I hear that there are still [...]
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31 Days to go until Independent Retailer Month
Celebrate Independent Retail What is Independent Retailer Month? Independent Retailer Month is a global "Shop Local" campaign that runs throughout July. The campaign highlights the important role smaller, local, independent retailers play in the communities they serve, the local economy they contribute to, and in the retail sector as a whole. Independent Retailer Month: Global [...]
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‘On Hold’ Marketing from MediaQuest.

‘On Hold’ Marketing from MediaQuest No one loves calling up a company and being put on hold, particularly when you’re subjected to a generic and repetitive on hold ‘tune’, beeping, or worst of all, silence- so you’re not entirely sure you haven’t been cut off. If you’ve gone to great lengths to gain your leads […]

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Party Balloons no Cause to Celebrate

Party Balloons no Cause to Celebrate Helium is a remarkable gas with many roles. During the week it can be used in the laboratory, making sure important equipment like telescopes and MRI machines run cool. On the weekends, helium likes to party, holding your balloons aloft and setting the mood for your sales and events. […]

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All Her Majesty’s Brands: 10 Brands The Queen can’t live without
All Her Majesty's Brands: 10 Brands The Queen can't live without. So far, so good but it’s not often we see Her Majesty tweeting about this brand or the other, or being photographed wearing the latest Louboutin slingbacks. Luckily the Queen has her own brand barometer, aka the Royal Warrant, granted to people, companies or [...]
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What does Google’s page layout algorithm mean for you?
What does Google's page layout algorithm mean for you? Last night Google announced a new update to their search algorithm. It will be one of about 500 this year and comes into effect immediately. The blog post announcing the update does not mention the series of Panda improvements Google has been making in order to [...]
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Q2/2011 Top 10 Radio Ads
Car window repairer and replacer Autoglass has come out top in a list of the most creative radio commercials for Q2/2011, as rated by listeners. Compare The Market came in second in the list, produced by the Radio Advertising Bureau (RAB) and based on a survey of a thousand respondents. RadioGauge, the RAB’s research tool, [...]
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The 12 Types of Facebook User: Which One Are You?!
THE 12 TYPES OF FACEBOOK USERS: Which one are you?! (A simple bit of fun for a Friday afternoon!).   The Let-Me-Tell-You-Every-Detail-of-My-Day Bore. "I'm waking up." "I had Weetabix for breakfast." "I'm bored at work." "I'm stuck in traffic." You're kidding! How fascinating! No moment is too mundane for some people to broadcast unsolicited to [...]
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Creativity in Radio. How can it be measured?
Creativity in Radio. How can it be measured? We know that creative treatment can make an enormous difference to the effectiveness of a radio campaign, that’s true in all media, but we believe even more so in radio because people are doing something else whilst listening. But how can you judge a creative proposal? The [...]
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Work Experience at MediaQuest
Work Experience at MediaQuest My name is Luis and over the past week I have been doing my work experience in the graphic design department at MediaQuest. During my time at MediaQuest I have learnt so much and I have really enjoyed my time here. The thing I enjoyed the most was learning to use [...]
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