Action speak louder than words has never been truer in marketing than it is right now. As Marketers we all got very excited about ‘tone of voice’. We deliberated about what tone would truly represent the brand, could we be a little bit cheeky? After all, this was a new digital age and it made us all feel a bit younger. For a while.
Sometimes there’s things we think you’d like to know about, and sometimes just things we want to talk about! It’s all here along with the latest updates from our social media channels. From time to time you’ll also see what the team have been getting up to here at MediaQuest.
Generation Y: what every marketer needs to know The emergence of Generation Y – defined as those born in early 1980s up to the early 2000s – presents marketers with many challenges. This market segment, also frequently called Millennials, spans a broad range of life-stages, from those just starting secondary school to those with spouses, […]
Tweets Drive Buyers to Car Showrooms, Study Reveals. We were delighted to read this article on Brand Republic today which says that the more tweets that prospective car buyers see the higher the likelihood that they will walk into a car showroom or book a test drive, according to a new study. The study, from […]
What is Facebook’s Graph Search? It’s a struggle to keep up with all of Facebook’s huge updates, thanks to Mark Zuckerberg, things always seem to be changing. The introduction of a new search feature has got a lot of people very excited, and you’ll soon be able to see for yourself as Facebook’s “Graph Search” […]
Can Pinterest help your Business? Pinterest is one of the fastest growing social networking services, coming third in popularity behind the social media giants that are Facebook and Twitter, but it may not be the first thing that springs to mind when considering ways of marketing your business. Here are a few reasons you should […]
WEDucation: Some DOs and DON’Ts of Email Marketing. The overwhelming chances are that if you have an internet connection, you’re using email, with 98% of online adults actively using an email account. This means email is one of the most effective ways of communicating with your customers, but what should you know before you put […]
‘On Hold’ Marketing from MediaQuest No one loves calling up a company and being put on hold, particularly when you’re subjected to a generic and repetitive on hold ‘tune’, beeping, or worst of all, silence- so you’re not entirely sure you haven’t been cut off. If you’ve gone to great lengths to gain your leads […]
Party Balloons no Cause to Celebrate Helium is a remarkable gas with many roles. During the week it can be used in the laboratory, making sure important equipment like telescopes and MRI machines run cool. On the weekends, helium likes to party, holding your balloons aloft and setting the mood for your sales and events. […]