Outdoor advertising revenues are on the increase, and with transport featuring in most consumers lives on a daily basis, we are spending more and more time with outdoor adverts.
Whether you are whizzing by a roadside billboard or bus stop, commuting to work next to tube and rail adverts, or sat behind a double-decker, if the message can’t be delivered quickly and concisely it won’t be delivered at all.
Content is key and high quality creative is essential for a response to this medium. Effective messages combined with the increases in mobile phone technology means that consumers are increasingly reacting straight away to out of home advertising messages even while on the move. There is a growing opportunity to interact with social media, shop online and text for further information as a direct response to an outdoor advert and we believe that an understanding of how old and new media can be integrated, is key to making the most of outdoor advertising spend.
